In 20 days (the submission period) nearly 100,000 images were entered into Canon’s Project Imagin8ion, a hollywood film produced by Ron Howard that was inspired by 8 photographs from the masses. At a world record pace, photographers entered their images into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. Ron Howard selected the 8 winning images, one representing each of the cinematic themes, then his team of writers and producers used them as inspiration creatively weaving them into a short film that was premiered at the Natural History Museum November of 2011.

As the case study notes, Project Imagin8ion was featured in all media outlets including Late Night with Jimmy Fallon, Fox News, The Today Show and Attack of The Show. On-Line articles appeared on huffingtonpost.com, cbsnews.com, theinspirationroom.com, Digiphotomag.com, Adrants.com, and pmanewsline.com.

Credit goes out to the entire creative team at Grey NYC of Steve Krauss, Ari Halper, Stu Mair, Elinor Buchler and Kent Koren who have assembled a case study that truly captures the full scope and impact of this project. A project that we are all lucky and proud to have been a part of.

Project Imagin8ion Presents the Ron Howard produced and Bryce Dallas Howard directed film ‘When You Find Me’.

Project Imagin8ion launched in May 2011 and featured in the Los Angeles TImes.

Project Imagin8ion is the first ever user-generated photo contest to inspire a Hollywood short film. In the next month, 8 photos will be chosen by Ron Howard to set the stage for his next production. The project will conclude with Ron creating a short film that will premier November 2011 in New York.

Here is the launch commercial shot by Dante Ariola@MJZ that appeared on TV.

Here’s the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

An article on CNN Entertainment.

A piece from AWEEK’S Ad of the Day.

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Project Imagin8ion was the number one most viewed piece in the Science and Technology section of YouTube.

Canon’s Project Imagin8ion spent over a week at number one on ADCRITIC. It was the most shared piece of creative for over 2 months on the site.