In 20 days (the submission period) nearly 100,000 images were entered into Canon’s Project Imagin8ion, a hollywood film produced by Ron Howard that was inspired by 8 photographs from the masses. At a world record pace, photographers entered their images into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. Ron Howard selected the 8 winning images, one representing each of the cinematic themes, then his team of writers and producers used them as inspiration creatively weaving them into a short film that was premiered at the Natural History Museum November of 2011.

As the case study notes, Project Imagin8ion was featured in all media outlets including Late Night with Jimmy Fallon, Fox News, The Today Show and Attack of The Show. On-Line articles appeared on huffingtonpost.com, cbsnews.com, theinspirationroom.com, Digiphotomag.com, Adrants.com, and pmanewsline.com.

Credit goes out to the entire creative team at Grey NYC of Steve Krauss, Ari Halper, Stu Mair, Elinor Buchler and Kent Koren who have assembled a case study that truly captures the full scope and impact of this project. A project that we are all lucky and proud to have been a part of.

Project Imagin8ion Presents the Ron Howard produced and Bryce Dallas Howard directed film ‘When You Find Me’.

Ray Lewis, of the Baltimore Ravens, is the center point of this NFL spot for the Custom Shop at NFL.COM. Fan can go to the custom shop and create any custom graphics on your jersey. Very cool and popular feature. The spot was running in heavy rotation during the playoffs, generated a large response. The spot was very effective.

As the spot tells us, ‘NFL Gameday is the first word in the morning. It’s higher intelligence from the filed. It’s go deep ayalysis. It’s inside access. It’s the final word at night NFL Gameday, All Day.’ We were promoting the Gamday franchise during the playoffs. Energetic, high-paced, hard hitting, fun to work on.

This is a spec piece that I had created to run on the SuperBowl last year. We hear this beautifully layered sound design filled with real fans from around the country, talking about their teams in a passionate way. Authentic, passionate, real.

This Levi’s Moonwalker video currently has over 1,000,000 views on youtube.com.

‘Moonwalker’ was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Marty Senn, copywriter Eric King, agency executive producer Jennifer Golub, and agency assistant producer Bill Spangler. Filming was shot by Eric King via Tate USA, with executive producer David Tate, Hugh Bacher and Kevan Dirinpour. Post Production was done at The Whitehouse Post by editor Dan Oberle. VFX was supervised by Jake Montgomery at Method Studios.

Here’s one of many copy-cat videos on youtube. But pretty well done.

Digital film featured on www.theinspirationroom.com.

Digital film featured on www.adsoftheworld.com.

Digital film featured on www.notcot.com.

Song is from the band “Yadnus” by !!!, (pronounced ‘chk chk chk’)
Lyrics for song ‘Yadnus’

I’ll take any one
New York to London
They say “Brave men run” to the sound of a gun
I’m fixing to hit you

You’d better make
You’d better make your bed tonight
You’d better take
Take your breath tonight

I’ll take every one
New York to the sun
They say “brave men run” to the sound of fun

You’d better make
You’d better make your bed tonight
You’d better take
Take your breath tonight

I’m fixing to kiss you

All night long

24 HOUR FITNESS “Lance Armstrong” features Nadine Velasquez from ‘My Name Is Earl’ as an energetic trainer who won’t let Lance Armstrong take a rest.

The campaign won Cannes Silver Lion and Sliver at D&AD.

What if hockey fans actually got tougher as they watched the games? Fox Sports NHL ‘The More Hockey You Watch, The Tougher You Get’ campaign shows different hockey fans watching game, and simultaneously gaining in toughness. The mare games you watch, the higher your tolerance to pain. You watch 10 hockey games and don’t feel a dog bite. You watch 50 and could get hit by a truck and not feel it. The camapign was shoot by Rocky Morton at MJZ.

The campaign featured in Shoot magazine.

Adidas ‘T-Mac’ features basketball star Tracy McGrady in a cinematic spot directed by the Hughes Brothers. The spot follows the path of ‘acknowledgement’ from Tracy through the whole team after a last second shot. The spot was created at the San Francisco hot shop CUTERWATER led by Chuck McBride. The Hughes Brothers decided that the best place to be shooting was the LAKER’S OLD FORUM STADIUM in Inglewood, California.

The Fox Sports MLB ‘Beware Of Things Made In October’ campaign won a Cannes Gold Lion.

Being a fan of MLB, it really made this so much more creatively inspiring to work on. While concepting, we kept going back to was the fact that the Major League Playoffs, in many ways, owns the month of October. The serious fans are watching from everywhere: home, the bar, and maybe even work. Incredibly dedicated baseball fans watching the games from work could lead to some interesting executions. The line for the campaign, ‘Beware Of Things Made In October.’ Baker Smith of Harvest directed the campaign. One of the most inspiring editor that I’ve had the chance of working with is Hank Corwin, who cut the ‘Nailgun’ spot. He worked on it for a day, calls us up, said ‘come on over to Lost Planet‘, we sit down, he plays it, we love it and leave for margaritas. I like working with Hank. His career is a spectacular one including films such as Natural Born Killers and JFK.

The spot ‘Nailgun’ was nominated for an Emmy and featured in Shoot magazine.

The campaign featured in Adweek magazine.

This campaign was shot in Iceland and Japan by the directing team of Arni & Kinski. Originally from Iceland, they picked these locations because of the very distinct landscapes. They created the visual effect by continuously looping a series of still photographs. The entire campaign was shot using still cameras.

This campaign was shot by Spike Jonze in the dressing room of a casting facility in Los Angeles. All of the actors thought they were coming in for a casting session for a Levi’s commercial, but were unaware of the fact that they were being filmed in our dressing room. Marvin Gayes track was being simply played on a boombox in the room.

This launch spot Playstation 9 has 525,005 hits on www.youtube.com.

Sony Playstation was about to launch the long awaited PS2. It seemed like the one piece of technology that everyone on the planet was waiting for. We decides to long out into the future at what the PS9 might look and feel like – with holo-phonic mind control and air-born game spores that fly into your brain through you nose. The spot ends with a quiet, mysterious looking shot of the PS2 with the line ‘The Beginning’. The piece was shot in Hong Kong with Believe Media. Alex Frisch at Method Studios really brought the film together with an incredible display of original EFX and graphics.

The spot featured in Shoot magazine.

The spot featured on www.metacafe.com.

The Playstation spot is mentioned in the History section of the PS2 Wikipedia page.

The spot won a Cannes Silver Lion.

This concept was originally presented to Nike as a series of live events across the world where the tennis superstars Andre Agasi and Pete Sampras would go to the key parts of different cities, string up a net and just turn the area into a hard court. Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point and Nike wanted to bring more excitement to the game. In the end, we opted to do the one big ‘Guerilla Tennis’ piece with Spike Jonze (his first national commercial) in the streets of downtown San Francisco.

The spot ‘Radar’ received a Gold One Show Pencil for the single spot. And the campaign won One Show Gold.

NIKE “Radar” is one of a large ‘Play Ball, Please’ campaign launched right at the beginning of the baseball strike. Each day that the strike continued, another spot in the campaign would run. In one day, at the San Diego Padre’s Jack Murphy stadium, Joe Pytka shot over 20 different spots. By far, the largest campaign I’ve been a part of. Ryan Stiles, an up and coming comedian, played the one loan fan sitting in the empty stadium attempting to pass the time while waiting for the game he loved to play ball, please! Ryan Stiles later gained greater fame in the hit show ‘Who’s Line Is It Anyway?’.

The 1994–95 Major League Baseball strike was the eighth work stoppage in baseball history, as well as the fourth in-season work stoppage in 22 years. The 232-day strike, which lasted from August 12, 1994, to April 2, 1995, led to the cancellation of between 931 and 948 games overall, including the entire 1994 postseason and World Series (these numbers account for the fact that postseason series can be of varying lengths; in addition, 12 other games scheduled to be played prior to August 12, 1994 were canceled for other reasons, mainly weather-related). The cancellation of the 1994 World Series was the first since 1904; meanwhile, Major League Baseball became the first professional sport to lose its entire postseason due to a labor dispute.

The campaign featured in Baseball Weekly.

The campaign featured in the Wall Street Journal.

This Nike spot “Revolution” was directed by Jake Scott and featured the top NBA rookies Kevin Garnett, Eddie Jones and Jason Kidd. The track was recorded by KRS 1 and written by Stacy Wall.