In 20 days (the submission period) nearly 100,000 images were entered into Canon’s Project Imagin8ion, a hollywood film produced by Ron Howard that was inspired by 8 photographs from the masses. At a world record pace, photographers entered their images into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and the The Unknown. Ron Howard selected the 8 winning images, one representing each of the cinematic themes, then his team of writers and producers used them as inspiration creatively weaving them into a short film that was premiered at the Natural History Museum November of 2011.

As the case study notes, Project Imagin8ion was featured in all media outlets including Late Night with Jimmy Fallon, Fox News, The Today Show and Attack of The Show. On-Line articles appeared on huffingtonpost.com, cbsnews.com, theinspirationroom.com, Digiphotomag.com, Adrants.com, and pmanewsline.com.

Credit goes out to the entire creative team at Grey NYC of Steve Krauss, Ari Halper, Stu Mair, Elinor Buchler and Kent Koren who have assembled a case study that truly captures the full scope and impact of this project. A project that we are all lucky and proud to have been a part of.

Project Imagin8ion Presents the Ron Howard produced and Bryce Dallas Howard directed film ‘When You Find Me’.

Project Imagin8ion launched in May 2011 and featured in the Los Angeles TImes.

Project Imagin8ion is the first ever user-generated photo contest to inspire a Hollywood short film. In the next month, 8 photos will be chosen by Ron Howard to set the stage for his next production. The project will conclude with Ron creating a short film that will premier November 2011 in New York.

Here is the launch commercial shot by Dante Ariola@MJZ that appeared on TV.

Here’s the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

An article on CNN Entertainment.

A piece from AWEEK’S Ad of the Day.

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Project Imagin8ion was the number one most viewed piece in the Science and Technology section of YouTube.

Canon’s Project Imagin8ion spent over a week at number one on ADCRITIC. It was the most shared piece of creative for over 2 months on the site.

Canon’s ‘The Story Beyond The Still’ project on Vimeo won the 2010 Cannes Gold for Branded Content, Silver in Promotions and Bronze in Titanium/Integrated. The stitched together film of all of the 8 Chapters was recently screened at Sundance Film Festival.

The Story Behind The Still contest page has all of the hundreds of submitted videos, finished film and filmmaker forums. Click here to view the page.

Working with the Pulitzer Prize winner photographer Vincent Laforet and Vimeo.com, we created the first ever user-generated HD film contest where photographers become directors and they look beyond the still. The contest, an 8 month program, was started by giving Vincent Laforet a single still photo which he interpreted in an HD video titled ‘Cabbie’. Shooting with the Canon 5D, his film ends with another still, which is then passes onto the next film-maker to re-interpret, taking the story in a new direction. It’s a social experiment in the world of film-making. An HD video chain letter with still photographs as the link.

This is the Cannes Film Festival video that takes us through the idea and how it has grown with the help of the Vimeo.com community.

The Vimeo crew put this very well produced Behind The Scenes film together with Vincent Laforet giving a full explaination of what the project is all about.

The digital film contest was featured on Creativity Online.

The Story Beyond The Still featured on www.trendhunter.com

The Story Beyond The Still featured on www.wonderhowto.com

The Story Beyond The Still featured on www.cinema5D.com.

This is the first online banner campaign that features side by side fully interactive HD videos.

The viewer can click on either side and launch the still to see the story that lies beyond it, or click on the right side to launch the behind the scenes ‘making of’ story about the photographer/film-maker that created the video. In the world of online banners, these are breaking some new ground.

The core idea with this on-line banner campaign for the new line of professional printers by Canon was to show off the incredible details in the prints. In ‘Station’, for the Pixmo Pro 9500, you see a series of eye-catching, graphic photographs, then we pull out to reveal that each of those images where actually small details inside of a much larger photo. The line at the of the banner read, ‘Seeing all the beautiful details is the big picture.’

The second piece in the campaign, for the The Pixma Pro 9000, features an image from Vincent Laforet.

This Microsoft web-series appeared on a microsite created and designed by Creature/Seattle.

MICROSOFT “Family” is part of the web campaign “America’s Talking” hosted by Mark Steele who leads a debate about Microsoft’s Stay-At-Home-Server. Campaign was created by one of the most cutting edge, foreward thinking agencies out there Creature of Seattle. Enjoy there work by clicking on their link. Fun stuff to see, and a site to dazzle your friends.

This is the microsite created for the Microsoft-Stay-At-Home-Server campaign.